Kambi Bookmakers

2025-12-02

About Kambi Bookmakers

Kambi Bookmakers offer innovative sports betting technology and services to top global operators, enhancing their offerings with AI and data-driven solutions.

Cutting-edge AI and algorithms for real-time betting odds.Robust global compliance and security measures.Comprehensive data-driven risk management.Innovative user interface and experience solutions.Seamless integration for operators worldwide.

Kambi bookmakers have emerged as a key player in the sports betting industry, offering cutting-edge technology and services to some of the world’s leading gambling operators. As the demand for reliable, scalable, and innovative sportsbook solutions continues to grow, Kambi has positioned itself at the forefront of this transformation. This blog post will explore what Kambi bookmakers are, their technological strengths, partnerships, and competitive advantages.

Introduction

Kambi bookmakers have emerged as a key player in the sports betting industry, offering cutting-edge technology and services to licensed operators worldwide. As a leading B2B (business-to-business) sports betting platform, Kambi powers some of the largest and most reputable brands in the global gaming sector. This blog post will explore what Kambi bookmakers are, their technological strengths, partnerships, and competitive advantages, providing a comprehensive overview of their role in shaping the modern sports betting landscape.

Kambi Bookmakers Overview

History of Kambi Bookmakers

Kambi Group Plc was founded in 2010 by Kristian Nylén and Anders Ström, originally as a B2B sports betting division of Unibet Group. In 2014, Kambi was spun off and listed on the Nasdaq Stockholm First North, marking its independence and rapid growth trajectory. Over the past decade, Kambi has evolved from a European-focused provider to a global leader, serving over 50 operators in more than 60 jurisdictions.

2010: Formation of Kambi Sports Solutions.
2011: First major customer, Paf.
2013: Landmark deal with 888 Holdings for 888Sport.
2014: IPO on Nasdaq Stockholm.
2018: Processed the first legal online sports wager in the U.S. after PASPA repeal.
2019: Opened U.S. office in Philadelphia.
2021: Acquired esports data leader Abios.
2022: Acquired front-end specialist Shape Games for €38.5 million.

How Kambi Works

Kambi operates as a turnkey sportsbook provider, offering a comprehensive suite of services:

Odds Compilation: Automated and manual odds creation using advanced algorithms.
Risk Management: Sophisticated systems to manage exposure and detect suspicious activity.
Customer Intelligence: Data-driven insights to optimize user engagement.
Front-End Solutions: User-friendly interfaces powered by Shape Games.
Managed Trading: Full-service trading operations for operators.

Kambi’s platform is modular, allowing operators to choose between a full managed sportsbook or standalone services like odds feeds and risk management.

Industry Leadership

Kambi leads with innovation in sports betting technology, catering to large operators globally.

With a presence in 60+ jurisdictions, Kambi is setting the standard for sportsbook solutions.

Advanced trading and odds compilation systems.
Integrated esports and virtual sports offerings.
Scalable and adaptable platform for diverse markets.
Strategic partnerships with top-tier sports brands.

Key Features of Kambi Technology

AI-Driven Algorithmic Trading: Enables real-time odds creation and expanded betting markets.
Scalable Platform: Supports high-volume operations across multiple jurisdictions.
Compliance & Integrity: eCOGRA certified, with robust anti-fraud and sports integrity measures.
Esports & Virtual Sports: Integrated esports data from Abios and virtual sports via Virtus Sports.
Bet Builder & Customization: Advanced bet builder tools and customizable front-end experiences.

Partnerships and Clientele of Kambi Bookmakers

Notable Bookmakers Using Kambi

Kambi’s client roster includes some of the most recognized names in the industry:

888Sport
Betsson
Unibet
Barstool Sportsbook
DraftKings (via partnership)
Bulgaria’s National Lottery (7777.bg)

Geographic Reach and Market Presence

Kambi operates in over 60 jurisdictions across six continents, with a strong presence in:

Europe: UK, Sweden, Spain, Italy, Germany
Americas: U.S. (New Jersey, Pennsylvania, Michigan, etc.), Canada, Latin America
Asia-Pacific: Australia, Philippines
Africa: South Africa

Kambi’s U.S. expansion has been particularly rapid, launching a new sportsbook every 9-10 days in 2020.

Competitive Advantages of Kambi Bookmakers

Technology and Innovation

Market-Leading Platform: Kambi’s in-house developed software is recognized for its reliability, scalability, and innovation. AI & Automation: Pioneering use of AI for odds creation and trading, enabling faster and more accurate markets. Acquisitions: Strategic acquisitions of Abios (esports) and Shape Games (UX/UI) have strengthened Kambi’s technological edge.

User Experience and Customer Satisfaction

Award-Winning UX: Shape Games integration delivers best-in-class user interfaces. Customization: Operators can tailor the sportsbook to their brand and market needs. Player Engagement: Advanced bet builder, live betting, and personalized offers enhance user satisfaction.

Future Trends for Kambi Bookmakers

Market Predictions and Growth Prospects

With increasing legalization of sports betting globally, Kambi is well-positioned to capture new markets. U.S. Growth: Continued expansion in the U.S., with new state launches and partnerships. Esports & Virtual Sports: Growing demand for esports betting and virtual sports products.

New Technologies and Services Being Developed

Third-Generation Trading: AI-driven, real-time trading capabilities for next-gen sportsbook experiences. Enhanced Data Analytics: Deeper customer intelligence and predictive modeling. Mobile-First Solutions: Focus on mobile optimization and app-based betting.

Conclusion

In summary, Kambi bookmakers represent the forefront of sports betting technology, offering unparalleled solutions for both operators and bettors. The evolution of Kambi in the betting landscape signifies a bright future in the sports betting industry, driven by innovation, strategic partnerships, and a commitment to excellence. As the market continues to grow and evolve, Kambi is poised to remain a leader in shaping the future of sports betting.