Push Gaming Slots

Push Gaming has emerged as a significant force in the online casino gaming industry since its establishment in 2010. The company represents a pivotal shift in how gaming content is developed and distributed, bridging the gap between traditional land-based gaming and modern online platforms.

Company Background and Evolution

Push Gaming was founded in 2010 by James Marshall and Winston Lee, with headquarters located in London, United Kingdom. The company's origins trace back to a unique business insight: recognizing that high-quality land-based casino games from developers like Aristocrat and Ainsworth were not being effectively adapted for the online market. This observation prompted the founders to establish a service that would take proven land-based gaming content and redistribute it for online play.

The company's trajectory took a significant turn in 2013 when Push Gaming shifted from simply integrating and distributing existing content to developing its own original games. This transition marked the beginning of its identity as a premium game development studio. A major expansion opportunity came through exclusive development deals with Kindred, where Push Gaming designed games specifically in portrait mode for mobile devices—a forward-thinking approach that recognized the limitations of rectangular desktop-oriented designs for mobile gameplay.

In May 2023, Push Gaming experienced a transformative acquisition when LeoVegas, a wholly-owned subsidiary of MGM Resorts International, acquired a majority stake in the company. This move positioned Push Gaming within one of the world's largest gaming corporations, providing significant resources for expansion and development.

Organizational Structure and Scale

Push Gaming operates with a lean but talented workforce of approximately 118 employees spread across 5 or more different locations representing 25 different nationalities. This distributed team structure reflects the company's global ambitions and collaborative approach to game development. The studio generated approximately $16 million in revenue, demonstrating solid financial performance within the competitive gaming software sector.

Game Development Philosophy and Offerings

Push Gaming's mission centers on providing "the ultimate entertainment in gambling games" with a strong emphasis on player safety and transparency. The studio has developed an impressive portfolio of over 50 high-quality video slots, each crafted with meticulous attention to detail.

The company's games are distinguished by several hallmarks: gorgeous video slots with detailed symbol designs, smooth animations, and expertly designed backdrops. Push Gaming consistently ensures competitive return-to-player (RTP) rates across its portfolio, with all pokies offering RTPs of 96% or higher. Notable examples include Wild Swarm at 97.03% and Big Bamboo at 96.13%, placing the studio ahead of most other software providers in this regard.

Popular Game Titles and Themes

Push Gaming's portfolio includes signature titles such as Razor Shark, Wild Swarm, Big Bamboo, Jammin' Jars, and 10 Flaming Bison. The studio demonstrates a preference for specific thematic elements, with animals appearing prominently across its catalog—including sharks, rabbits, bison, and bears. Other recurring themes encompass music, fruits, Ancient Egypt, and Greek mythology.

Recent releases demonstrate the studio's commitment to delivering progressively more sophisticated gaming experiences, suggesting an evolution in design quality and innovation with each new title.

Signature Gameplay Mechanics

Push Gaming has developed several distinctive mechanical innovations that set its games apart from competitors:

• Push Bet represents a feature where players set aside additional funds each round to gain specific advantages within the game, allowing for customized risk-reward strategies.
• Push-Up expands the traditional playing area, transforming standard 5×3 games into 5×4 or 5×5 configurations, thereby increasing the complexity and winning potential of gameplay.
• Push Ways functions as the studio's proprietary answer to the popular Megaways mechanic. This feature creates stacked Hot Zones in random positions where symbols split in two, generating additional ways to win. These Hot Zones nudge down progressively with each spin, and multiple features can activate simultaneously, creating dynamic and engaging gameplay experiences.

Market Position and Licensing

Push Gaming operates with multiple gaming licenses, including credentials from the UK Gambling Commission (UKGC) and the Alderney Gambling Commission (MGA), establishing strong regulatory compliance and player protection standards. The studio supports over 100 operators globally and delivers games in multiple languages, demonstrating extensive international reach and accessibility. Additionally, the platform supports multiple ISO currencies along with various blockchain-based payment solutions.

Strategic Partnerships and Distribution

The company has cultivated relationships with major gaming operators worldwide, leveraging partnerships with influential industry players to extend its market reach. This network of partnerships has proven instrumental in establishing Push Gaming as a respected proprietary content provider within the competitive online gaming landscape.

Industry Impact and Significance

Push Gaming's impact on the online casino industry reflects a broader trend toward mobile-optimized, player-centric gaming experiences. By recognizing early that mobile devices required games specifically designed for portrait-mode play rather than simply adapting desktop formats, the studio positioned itself at the forefront of mobile gaming innovation.

The acquisition by LeoVegas and MGM Resorts represents validation of Push Gaming's business model and technological capabilities, signaling confidence from a major global gaming operator in the studio's ability to continue producing competitive, entertaining content for the evolving online gambling market.

Latest Posts

Industry News